Brewers owner Mark Attanasio announced that all fans
attending any of the 12 Brewers home games in August would receive a $10
voucher for free concessions, merchandise and game tickets at Miller Park. This
announcement comes shortly after Mark promised to give back to the fans
following Ryan Braun’s suspension and a dismal season as the team sits in last
place of the NL Central. Every ticketed fan who attends a home game through
August will receive a voucher good for $10 that can be used for food, beverage,
merchandise and tickets sold at nearly every outlet. Vouchers may also be
combined and be used at any remaining home game in 2013.
The Brewers are trying to fill seats at a time when they are
far out of the playoff race. With all of the anger and controversy surrounding Ryan
Braun, this promotion should provided some added incentive for fans to venture
over to Miller Park and catch a baseball game. The Brewers are giving back to the fans. Coincidentally,
Braun is forfeiting about $3.1 million of pay while suspended. With attendance
expected to be above 30,000 in August, the Brewers expect to distribute more
than $3.6 million worth of vouchers. This added savings from Ryan Braun’s
suspension should subsidize the cost of this promotion and give the fans
something to talk about other than the steroid suspension.
This is the first step for the Brewers to get their fan base
to want to come back to Brewers games. It acknowledges that the Brewers have
not lived up to their expectations this season and the organization feels the
fans’ pain. The Brewers have announced that this is the first in a series of
special fan appreciation incentives that they will unveil during the final two
months of the season.
Written By Thomas Breslin
Written By Thomas Breslin

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