How To Improve Your Social Media ROI

#1: Use Social Media to Promote Your Offers

Social Media is an inexpensive way to use promotion to sell tickets, keep new and existing customers, and create excitement for your team. Facebook, Youtube, Twitter, and LinkIn help drive interest and customers to your market and are important channels to gain attention for your promotions. Ways to better engage your customer base:

   

·        Create polls that ask customers fun questions related to your products or service.

·         Ask customers to share pictures.

·         Tweet interesting or unusual facts about your team or franchise.

·         Create a Youtube channel and regularly add fun and useful videos.

·         Launch a video contest: Ask fans what they like about going to games.

·         Join LinkIn groups which are popular with your customers.

·         Ask customers to provide recommendations to improve the fan experience.

·         Post interesting articles, announcements, special offers, and team related news.

#2: Tag Your URLs So That You Know They Come from Social Media

A major issue for marketers to understand Social ROI is to determine what actually engages your audience. In order, to generate more leads from social media you have to track across multiple channels what comes from social media. To do this effectively you have to:

· Tag the URL so you know where it comes from.

· Keep track of the link.

· Add identifying information to your URL.

· See what is working and what needs to be tweaked

#3: Survey Your Customers about How They Found You

Another way to find where your customers hear about you or to learn about where they frequent their time online is through customer surveys. Always include a question about where they found you because where one customer heard about you, there are sure to be more to follow. Surveys allow you to:

· Learn about your customers.

· Measure your Social ROI.

· Plan where marketing resources should be used more heavily.

· Build Your own Mailing List

#4: Influence Your SEO Presence

A good SEO translates to a better online visibility for your team. Make sure that fans know where your official team page is and engage them to visit regularly with special offers located on those pages. Google pulls in data from social media to make sure that its results are also influenced by social activity. Influencing your SEO is important because:

·        Most people don’t click past the first page of Google results.

   
· Having results there will drive more traffic.

· Great source of targeted customers

· High percentage of sales and conversion

· Long term traffic source

· Cost effective Marketing

Written By Thomas Breslin